Turn data into decisions with Arion

What are the benefits?

• It allows you to prioritize up to 30 ideas or claims, according to their potential for adherence, of interest generated with your target
• We will deliver: winning claims and gap analysis of the claims.
• Results in 9 days

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Quantitative Method - Online

What are the benefits?

• It allows you to test up to 3 concepts or ideas regarding your potential for adherence and interest generated with your target
• We will deliver: how consumers react to concepts, main messages understood and reactions: relevance, attractiveness, credibility and fit with the brand, preference between concepts and points of improvement.
• Results in 9 days
  

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Quantitative Method - Online

What are the benefits?

• Evaluate up to eight creative concepts before investing in the production of a commercial
• Identify what works and what doesn't
• Apply learning throughout the test, incorporating good ideas and eliminating those that don't work
• Get the best proposal to invest in, avoiding wasting time and resources
• Create a learning curve applicable to upcoming communication projects

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Evolutionary Qualitative Method® - Group Discussions

What are the benefits?

• Evaluate supply and mechanics, separated from communication
• It guarantees the effectiveness of the offer and the promotional mechanism in terms of understanding and attractiveness
• Ensures that the promotional offer is consistent with the brand's territory
• Allows you to test up to 12 promotional offer options

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Quantitative Method - Online, in-person or telephone interviews

What are the benefits?

• Evaluate the effectiveness of the product in use, without the influence of the brand or the marketing mix
• Identifies which attributes are strengths and which need to be improved: in the formula, in the fragrance, in the texture, in the durability and in other dimensions specific to each category
• Identifies the attributes responsible for user satisfaction and purchase intent
• Identifies intention to replace the current product with the tested one
• May include price sensitivity
• May include pre-use and post-use concept testing

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Quantitative Method - Market Shaker using Artificial Intelligence

What are the benefits?

• Evaluate the navigability of the website or application
• Identifies sensitive spots that interfere with the user experience
• Identifies possible improvements to make the website or app more user-friendly and promote engagement
• Identifies sessions on the website that are more useful or attractive

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Qualitative Method- Group discussions in person or on an online platform

What are the benefits?

• Identifies which fragrances are potential winners compared to one or more benchmarks, in terms of sensory and signature aspects
• Evaluate the performance of the fragrances in the product, interacting with their formulas (in shampoo, conditioner, deodorant, styling creams or other cosmetics)
• Determines strengths and weaknesses of each tested fragrance
• Evaluate the key indicators of each fragrance: emotional and functional evocations
• Evaluate the brand's “olfactory” territory: what does this perfume evoke? And what type of woman or man was it made for?
• Assess the functional territory: what type of product does this perfume evoke? And what type of product?

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Quantitative Method - Personal interviews in central location

What are the benefits?

• Identifies the performance of a package in its competitive environment - on the shelf: “shopper life”
• Add feedback from outside the box, in the consumer's consumer environment: “consumer life”
• Evaluate impact and “mass effect”

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​Quantitative Method - Online or personal approach, which may include qualitative phase and Packager® Stratégir ethnography

What are the benefits?

• It allows you to inspire your R&D team regarding latent needs, from the consumer's perspective
• Identifies what attributes are desirable for a new product or service and what differentials could represent a competitive advantage
• It allows obtaining a large number of cultural, emotional or rational clues that can anchor a new concept to be developed

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Qualitative Method - Discussions in face-to-face groups or online communities, safaris in shopping or consumer environments, ethnographies and netnographies

What are the benefits?

• Identify consumer segments that are most valuable to your brand and product, and which are not worth investing in to reach.
• It describes the segments in an objective way, allowing you to identify them and promote marketing actions in an assertive way: design Personas relevant to your business.
• It provides a screening tool that is easy to apply at different times of contact with customers, making some of the activations that may be performed assertive.

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Quantitative Method - Online, in-person, or telephone interviews. Statistical treatments: segmentation (k-means)

What are the benefits?

• Identifies overall satisfaction with your product or service
• Indicates which attributes have the greatest impact on overall satisfaction, allowing us to act on what will bring the most results
• Map the risks of losing customers and what threatens your brand
• Measure the segment of brand ambassadors and detractors
• Situate your results in the competitive environment
• Allows you to simulate goals for action plans

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Quantitative Method - Online, in-person, or telephone interviews. Statistical treatments: NPS, Logistic regression with the creation of a simulator (relationship between satisfaction and attributes)

What are the benefits?

• Observe the behavior of your target during different consumer journeys and occasions, without influencing them with our questions
• Discover consumers' authentic views and vocabulary, without interfering with our questions and “prejudices”
• Obtain multimedia materials that express the way in which the target perceives brands and consumes products and services
• Understand the relevance of the brand to the target's life and the threats of competing brands

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Qualitative or Quantitative Method with real-time insights

What are the benefits?

• Bringing the voice of the customer into the organization
• Understand what the customer expects but is not finding
• Understand why the customer arrived and what will make them abandon your service
• Discover the tangibles that can make the difference between delighting, keeping, or losing customers
• Educate top executives in the new times when knowing how to listen is the skill of the time
• Generate action plans to improve the customer experience

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Qualitative Method - Group of Advisors

What are the benefits?

• Evaluate whether target audiences perceive the product, service, or institutional brand in accordance with the company's objectives.
• Identify the competitive landscape, which attributes are positive or negative differentials, in which territory the company is located versus the competition
• Identifies the attributes responsible for the brand image, and possible sources of information and influence
• Identifies possible segments that differ in brand perception.

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Quantitative Method - Statistical treatments: conjoint, perceptual map

What are the benefits?

• Select the most effective layout alternative before investing in point of sale materials or facilities
• Identify how consumers would navigate the designed environment, what are the hot spots and what are the weaknesses of the layout
• Produce actionable recommendations for the design or redesign of the point of sale

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Quantitative Method - Use of visual laboratory & eye tracking

What are the benefits?

• Map employee satisfaction or dissatisfaction elements
  
• Measure satisfaction, engagement, and loyalty
  
• Identify which elements impact the degree of employee satisfaction
  
• Identify points to expand employee loyalty
  
• Build a simulator that supports the design of action plans that increase satisfaction, productivity, and loyalty

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Qualitative Method - In-depth and/or group interviews
Quantitative Method - Online, personal or telephone interviews

What are we going to measure?

• Spontaneous reminder of the advertisement
  
• Total awareness of advertising, spontaneous and stimulated
  
• Effective recall, correctly associating the brand with the message
  
• Impact, understanding, and retention of the message
  
• How consistent is the message with the brand's positioning and territory?
  
• Identify improvement points for future communication actions

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Quantitative Method - Online, in-person or telephone interviews

What is the benefit?

• By predicting the expected sales volumes for the new product, it is possible to decide whether its launch will bring the desired return

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Quantitative Method - model based on Artificial Intelligence techniques

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Generative Artificial Intelligence (Gen IA) transforms around 100 respondents into a “virtual panel” of up to two million consumers, for a more reliable volume estimate.

Market Shaker® accurately captures everything that influences product success

What is the benefit?

• When we understand how our consumers think and act, their habits, beliefs, and attitudes, we can find opportunities to introduce new products to satisfy unmet needs.

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Qualitative and Quantitative Method

What is the benefit?

• When we identify the pain and difficulties that customers experience on their journey to choose and buy our products or services, we can increase their satisfaction and build their loyalty.

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Qualitative Method

What are the benefits?

• Make sure that the language, images, and creative elements convey what the brand wants in each communication.
• Allow details to be corrected to ensure that investment in production and media is well spent

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Quantitative Method