What are the benefits?

• Evaluate supply and mechanics, separated from communication
• It guarantees the effectiveness of the offer and the promotional mechanism in terms of understanding and attractiveness
• Ensures that the promotional offer is consistent with the brand's territory
• Allows you to test up to 12 promotional offer options

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Quantitative Method - Online, in-person or telephone interviews

What are the benefits?

• Identify consumer segments that are most valuable to your brand and product, and which are not worth investing in to reach.
• It describes the segments in an objective way, allowing you to identify them and promote marketing actions in an assertive way: design Personas relevant to your business.
• It provides a screening tool that is easy to apply at different times of contact with customers, making some of the activations that may be performed assertive.

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Quantitative Method - Online, in-person, or telephone interviews. Statistical treatments: segmentation (k-means)

What are the benefits?

• Evaluate whether target audiences perceive the product, service, or institutional brand in accordance with the company's objectives.
• Identify the competitive landscape, which attributes are positive or negative differentials, in which territory the company is located versus the competition
• Identifies the attributes responsible for the brand image, and possible sources of information and influence
• Identifies possible segments that differ in brand perception.

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Quantitative Method - Statistical treatments: conjoint, perceptual map

What are the benefits?

• Select the most effective layout alternative before investing in point of sale materials or facilities
• Identify how consumers would navigate the designed environment, what are the hot spots and what are the weaknesses of the layout
• Produce actionable recommendations for the design or redesign of the point of sale

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Quantitative Method - Use of visual laboratory & eye tracking

What are we going to measure?

• Spontaneous reminder of the advertisement
  
• Total awareness of advertising, spontaneous and stimulated
  
• Effective recall, correctly associating the brand with the message
  
• Impact, understanding, and retention of the message
  
• How consistent is the message with the brand's positioning and territory?
  
• Identify improvement points for future communication actions

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Quantitative Method - Online, in-person or telephone interviews

What is the benefit?

• By predicting the expected sales volumes for the new product, it is possible to decide whether its launch will bring the desired return

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Quantitative Method - model based on Artificial Intelligence techniques

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Generative Artificial Intelligence (Gen IA) transforms around 100 respondents into a “virtual panel” of up to two million consumers, for a more reliable volume estimate.

Market Shaker® accurately captures everything that influences product success

What is the benefit?

• When we understand how our consumers think and act, their habits, beliefs, and attitudes, we can find opportunities to introduce new products to satisfy unmet needs.

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Qualitative and Quantitative Method

What are the benefits?

• Make sure that the language, images, and creative elements convey what the brand wants in each communication.
• Allow details to be corrected to ensure that investment in production and media is well spent

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Quantitative Method