What are the benefits?

• It allows you to prioritize up to 30 ideas or claims, according to their potential for adherence, of interest generated with your target
• We will deliver: winning claims and gap analysis of the claims.
• Results in 9 days

‍

Quantitative Method - Online

What are the benefits?

• It allows you to test up to 3 concepts or ideas regarding your potential for adherence and interest generated with your target
• We will deliver: how consumers react to concepts, main messages understood and reactions: relevance, attractiveness, credibility and fit with the brand, preference between concepts and points of improvement.
• Results in 9 days
  

‍

Quantitative Method - Online

What are the benefits?

• Evaluate up to eight creative concepts before investing in the production of a commercial
• Identify what works and what doesn't
• Apply learning throughout the test, incorporating good ideas and eliminating those that don't work
• Get the best proposal to invest in, avoiding wasting time and resources
• Create a learning curve applicable to upcoming communication projects

‍

Evolutionary Qualitative Method® - Group Discussions

What are the benefits?

• Evaluate the effectiveness of the product in use, without the influence of the brand or the marketing mix
• Identifies which attributes are strengths and which need to be improved: in the formula, in the fragrance, in the texture, in the durability and in other dimensions specific to each category
• Identifies the attributes responsible for user satisfaction and purchase intent
• Identifies intention to replace the current product with the tested one
• May include price sensitivity
• May include pre-use and post-use concept testing

​

Quantitative Method - Market Shaker using Artificial Intelligence

What are the benefits?

• Evaluate the navigability of the website or application
• Identifies sensitive spots that interfere with the user experience
• Identifies possible improvements to make the website or app more user-friendly and promote engagement
• Identifies sessions on the website that are more useful or attractive

‍

Qualitative Method- Group discussions in person or on an online platform

What are the benefits?

• Identifies which fragrances are potential winners compared to one or more benchmarks, in terms of sensory and signature aspects
• Evaluate the performance of the fragrances in the product, interacting with their formulas (in shampoo, conditioner, deodorant, styling creams or other cosmetics)
• Determines strengths and weaknesses of each tested fragrance
• Evaluate the key indicators of each fragrance: emotional and functional evocations
• Evaluate the brand's “olfactory” territory: what does this perfume evoke? And what type of woman or man was it made for?
• Assess the functional territory: what type of product does this perfume evoke? And what type of product?

‍

Quantitative Method - Personal interviews in central location

What are the benefits?

• Identifies the performance of a package in its competitive environment - on the shelf: “shopper life”
• Add feedback from outside the box, in the consumer's consumer environment: “consumer life”
• Evaluate impact and “mass effect”

‍

​Quantitative Method - Online or personal approach, which may include qualitative phase and Packager® Stratégir ethnography

What are the benefits?

• It allows you to inspire your R&D team regarding latent needs, from the consumer's perspective
• Identifies what attributes are desirable for a new product or service and what differentials could represent a competitive advantage
• It allows obtaining a large number of cultural, emotional or rational clues that can anchor a new concept to be developed

‍

Qualitative Method - Discussions in face-to-face groups or online communities, safaris in shopping or consumer environments, ethnographies and netnographies