Find the ideal solution for your project
Concept Test
How to quickly know which ideas have potential, out of the many that have emerged today?
Solution: Selection of Ideas or Concepts — Insight Express
What are the benefits?
- It allows you to prioritize up to 30 ideas or claims, according to their potential for adherence, of interest generated with your target
- We will deliver: winning claims and gap analysis of the claims.
- Results in 9 days
Quantitative Method - Online
How to know quickly and without major investment which of 2 or 3 concepts have potential?
Solution: Concept Test — Insight Express
What are the benefits?
- It allows you to test up to 3 concepts or ideas regarding your potential for adherence and interest generated with your target
- We will deliver: how consumers react to concepts, main messages understood and reactions: relevance, attractiveness, credibility and fit with the brand, preference between concepts and points of improvement.
- Results in 9 days
Quantitative Method - Online
What creative concept deserves to be finalized by the advertising agency?
Solution: Evolutionary® Creative Concept Test
What are the benefits?
- Evaluate up to eight creative concepts before investing in the production of a commercial
- Identify what works and what doesn't
- Apply learning throughout the test, incorporating good ideas and eliminating those that don't work
- Get the best proposal to invest in, avoiding wasting time and resources
- Create a learning curve applicable to upcoming communication projects
Evolutionary Qualitative Method® - Group Discussions
Which promotion will have the most impact and attractiveness?
Solution: Promotion Test
What are the benefits?
- Evaluate supply and mechanics, separated from communication
- It guarantees the effectiveness of the offer and the promotional mechanism in terms of understanding and attractiveness
- Ensures that the promotional offer is consistent with the brand's territory
- Allows you to test up to 12 promotional offer options
Quantitative Method - Online, in-person or telephone interviews
Product/Service Testing
Will the new product formula beat the competitor's?
Solution: Product Testing
What are the benefits?
- Evaluate the effectiveness of the product in use, without the influence of the brand or
Marketing mix - Identifies which attributes are strengths and which need to be improved: in the formula, in the fragrance, in the texture, in the durability and in other dimensions specific to each category
- Identifies the attributes responsible for user satisfaction and purchase intent
- Identifies intention to replace the current product with the tested one
- May include price sensitivity
- May include pre-use and post-use concept testing
Quantitative Method - Market Shaker using Artificial Intelligence
How to minimize risks when launching or updating websites or apps?
Solution: Website and APP Testing
What are the benefits?
- Evaluate the navigability of the website or application
- Identifies sensitive spots that interfere with the user experience
- Identifies possible improvements to make the website or app more user-friendly and promote engagement
- Identifies sessions on the website that are more useful or attractive
Qualitative Method- Group discussions in person or on an online platform
What is the best fragrance to position your product and deliver brand values?
Solution: Sniff Test - Fragrance Test
What are the benefits?
- Identifies which fragrances are potential winners compared to one or more benchmarks, in terms of sensory and signature aspects
- Evaluate the performance of the fragrances in the product, interacting with their formulas (in shampoo, conditioner, deodorant, styling creams or other cosmetics)
- Determines strengths and weaknesses of each tested fragrance
- Evaluate the key indicators of each fragrance: emotional and functional evocations
- Evaluate the brand's “olfactory” territory: what does this perfume evoke? And what type of woman or man was it made for?
- Assess the functional territory: what type of product does this perfume evoke? And what type of product?
Quantitative Method - Personal interviews in central location
Guarantee the victory of your packages at the moment of truth?
Solution: Packaging Tests - Packaging Tests
What are the benefits?
- Identifies the performance of a package in its competitive environment - on the shelf: “shopper life”
- Add feedback from outside the box, in the consumer's consumer environment: “consumer life”
- Evaluate impact and “mass effect”
Quantitative Method - Online or personal approach, which may include qualitative phase and Packager® Stratégir ethnography
How to estimate the performance of your launch?
Solution: Market Shaker® Strategy
What is the benefit?
- By predicting the expected sales volumes for the new product, it is possible to decide whether its launch will bring the desired return
Quantitative Method - model based on Artificial Intelligence techniques
Generative Artificial Intelligence (Gen IA) transforms around 100 respondents into a “virtual panel” of up to two million consumers, for a more reliable volume estimate.
Market Shaker® accurately captures everything that influences product success
Getting to Know the Customer
How to anticipate consumer needs and identify killer ideas?
Solution: Development of Ideas and Concepts
What are the benefits?
- It allows you to inspire your R&D team regarding latent needs, from the consumer's perspective
- Identifies what attributes are desirable for a new product or service and what differentials could represent a competitive advantage
- It allows obtaining a large number of cultural, emotional or rational clues that can anchor a new concept to be developed
Qualitative Method - Discussions in face-to-face groups or online communities, safaris in shopping or consumer environments, ethnographies and netnographies
If clients are not the same, what are the best attitudinal and behavioral segments where we should invest?
Solution: Segmentation and Personas
What are the benefits?
- Identify consumer segments that are most valuable to your brand and product, and which are not worth investing in to reach.
- Describes the segments in an objective way, allowing them to be identified and promoted
marketing actions in an assertive way: design Personas relevant to your business. - It provides a screening tool that is easy to apply at different times of contact with customers, making some of the activations that may be performed assertive.
Quantitative Method - Online, in-person, or telephone interviews. Statistical treatments: segmentation (k-means)
Discover your chances of keeping or losing your customers and take action!
Solution: Customer Satisfaction and NPS - Net Promoter Score
What are the benefits?
- Identifies overall satisfaction with your product or service
- Indicates which attributes have the greatest impact on overall satisfaction, allowing us to act on what will bring the most results
- Map the risks of losing customers and what threatens your brand
- Measure the segment of brand ambassadors and detractors
- Situate your results in the competitive environment
- Allows you to simulate goals for action plans
Quantitative Method - Online, in-person, or telephone interviews. Statistical treatments: NPS, Logistic regression with the creation of a simulator (relationship between satisfaction and attributes)
Take part in your consumers' journey, capture their habits, discover trends!
Solution: Immersion in the Customer Journey
What are the benefits?
- Observe the behavior of your target during different consumer journeys and occasions, without influencing them with our questions
- Discover consumers' authentic views and vocabulary, without interfering with our questions and “prejudices”
- Obtain multimedia materials that express the way in which the target perceives brands and consumes products and services
- Understand the relevance of the brand to the target's life and the threats of competing brands
Qualitative or Quantitative Method with real-time insights
Learn how to delight your customers before your competitors do!
Solution: Customer Advice
What are the benefits?
- Bringing the voice of the customer into the organization
- Understand what the customer expects but is not finding
- Understand why the customer arrived and what will make them abandon your service
- Discover the tangibles that can make the difference between delighting, keeping, or losing customers
- Educate top executives in the new times when knowing how to listen is the skill of the time
- Generate action plans to improve the customer experience
Qualitative Method - Group of advisors
How to know consumers' habits and attitudes?
Solution: U&A — Habits and Attitudes
What is the benefit?
- When we understand how our consumers think and act, their habits, beliefs, and attitudes, we can find opportunities to introduce new products to satisfy unmet needs.
Qualitative and Quantitative Method
How to improve the customer experience?
Solution: Customer Journey Assessment - User Experience
What is the benefit?
- When we identify the pain and difficulties that customers experience on their journey to choose and buy our products or services, we can increase their satisfaction and build their loyalty.
Qualitative Method
Imagem
How to know if the brand's image and product are transmitting the planned values and attributes?
Solution: Image and Reputation Assessment
What are the benefits?
- Evaluate whether target audiences perceive the product, service, or institutional brand in accordance with the company's objectives.
- Identify the competitive landscape, which attributes are positive or negative differentials, in which territory the company is located versus the competition
- Identifies the attributes responsible for the brand image, and possible sources of information and influence
- Identifies possible segments that differ in brand perception.
Quantitative Method - Statistical treatments: conjoint, perceptual map
Retail Layout Test
What is the most productive layout for the store or product line?
Solution: Retail Layout Tests
What are the benefits?
- Select the most effective layout alternative before investing in point of sale materials or facilities
- Identify how consumers would navigate the designed environment, what are the hot spots and what are the weaknesses of the layout
- Produce actionable recommendations for the design or redesign of the point of sale
Quantitative Method - Use of visual laboratory & eye tracking
Organizational Climate
How are the company's climate, motivation, and internal environment?
Solution: Employee Equity - Organizational Climate
What are the benefits?
- Map employee satisfaction or dissatisfaction elements
- Measure satisfaction, engagement, and loyalty
- Identify which elements impact the degree of employee satisfaction
- Identify points to expand employee loyalty
- Build a simulator that supports the design of action plans that increase satisfaction, productivity, and loyalty
Qualitative Method - In-depth and/or group interviews
Quantitative Method - Online, personal or telephone interviews
Recall
Did the advertising achieve its objectives?
Solution: Communication Recall
What are we going to measure?
- Spontaneous reminder of the advertisement
- Total awareness of advertising, spontaneous and stimulated
- Effective recall, correctly associating the brand with the message
- Impact, understanding, and retention of the message
- How consistent is the message with the brand's positioning and territory?
- Identify improvement points for future communication actions
Quantitative Method - Online, in-person or telephone interviews
How to improve the performance of an advertisement before its launch?
Solution: Communication Pre-Test
What are the benefits?
- Make sure that the language, images, and creative elements convey what the brand wants in each communication.
- Allow details to be corrected to ensure that investment in production and media is well spent
Quantitative Method
