Understanding the consumer is the great challenge in a volatile, uncertain, complex and ambiguous environment

About understanding

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What are the new consumer demands?

The acceleration of social stimuli affects consumers' expectations in relation to To the brands.

In addition to the functions and benefits of a product, consumers already expect brands to transmit values aligned with their own. What else are they waiting for and yet to be known? What's going to change?

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To understand is to raise and resolve doubts and challenges

What are your questions or challenges?

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Does your brand have any of these challenges?

• How to anticipate consumer needs and identify killer ideas? Development of Ideas and Concepts
• If clients are not the same, what are the best attitudinal and behavioral segments where we should invest? Segmentation and Personas
• How to know the way in which consumers buy and consume our products and those of the competition, to have their preference? U& A — Habits and Attitudes
• What is your consumers' journey like, how do you capture their habits and discover trends? Immersion in the Customer Journey; Customer Journey Assessment — User Experience
• Learn how to delight your customers before your competitors do! Customer Advice
• How are the company's climate, motivation, and internal environment? Employee Equity - Organizational Climate

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Arion: Understanding consumers is our expertise