Accurately evaluate your products and services

About evaluating

Arion is a partner of several first-rate companies - evaluating concepts, packaging, products and services, their use and functionality

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Optimize the potential of your offerings with our testing expertise

Our tests cover the entire scope of evaluating your Marketing Mix

To correctly assess consumer behavior, we must transport it to a situation closer to reality, recreating the right environment to assess their reaction to what your brand proposes.

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Does your brand have any of these challenges?

• How to quickly know which ideas have potential, out of the many that have emerged? Selecting Ideas or Concepts — Insight Express
• How to know quickly and which of 2 or 3 concepts have potential? Concept Test — Insight Express
• What creative concept deserves to be finalized by the advertising agency? Evolutionary® Creative Concept Test
• How can we be sure that the advertisement will convey the message and the image we want? Communication Pre-Test
• ‍Which promotion will have the most impact and attractiveness? Promotion Test
• How to guarantee the victory of your packages at the moment of truth! Packaging Tests
• Are the brand's image and product transmitting the planned values and attributes? Image and Reputation Assessment
• What is the most productive layout for the store or product line? Retail Layout Test
• Did the advertising achieve its objectives? Communication Recall
• What are your chances of keeping or losing your customers and how to act? Customer Satisfaction and NPS — Net Promoter Score

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Arion: expertise in evaluating your marketing mix