Anticipate the potential of your innovations

About anticipating

Marketing an innovation or renewal generally requires significant investments in production and communication. To maximize the ROI of your launches, Arion, as a Brazilian partner of Strategir, offers a sales volume estimation tool that helps you better anticipate the performance of your future offering.

‍

The challenge of estimating post-launch performance

In addition to testing the idea through a robust research approach, we need to consider the competitive context, distribution plans, and promotional activities to successfully estimate the continued success of innovations.

‍

Anticipate the potential of your innovations

How to estimate performance after the launch of your innovation?

Market Shaker®:

The micromodeling tool Market Shaker® that uses AI estimates the sales volume of your innovation to help you project your return on investment quickly and efficiently. Arion applies it in Brazil!

Innovation potential score: measure the potential of your product launches

We provide a proprietary Strategir-Arion KPI (Key Performance Indicator), developed based on the model: the Innovation Potential Score can be adapted to your packaging launch planning and concepts.

‍

Arion & Strategir: expertise in evaluating your marketing mix